How will Indian Forex Market Develop in the 2018 Year

The Indian Forex market has continued to be under the dark ages for many decades as a result of market monopoly by the mainstream banks both privately and publicly owned by their intermediaries. The market control by these cartels led to the traditional Forex trading method which is characterized by lack of transparency, hidden costs, complex protocols and excessive fees. The first set of market movers moved into the Indian Forex market within the last five years faced the challenge and broke the trade barriers giving Forex market access to many including retail investors. This bold step taken by these Forex companies and brokers disrupted the previous system making a profitable and satisfactory foreign exchange trading in India possible.

Indian Forex market in 2017

The year 2017 provided flawless trading positions to Forex traders through increased transparency, the simplicity of Forex transactions, low cost of the operation and reliable trading platforms that made it possible for traders to monitor their trade and investments easily. Given the development of these fintech platforms, traders made more profits and businesses that needed foreign exchange for their transaction easily engaged in trade without hassles or limitations. Medical and educational tourism also boomed given the improvement of the Forex market.

2018 and Indian Forex Market


2018 is set to experience yet even more growth and development in the Forex market. The projected increase will be made possible given the high degree of a healthy and improved Forex network outfitted with contemporary practices, real-time results and better echelon of customer services.

The boost in India’s Forex reserves in 2017 made the Forex market attractive to vital worldwide economies as RBI forcefully purchased dollars counter the effects of the massive flow of the dollar. India’s foreign exchange reserves in Kolkata soared high to a fresh peak of 409.367 billion dollars with the extra addition of 4.445 billion dollars by the Reserve Bank of India towards the end of December 2017.

Although the Central Bank of India did not specify the rationale behind the weekly surge and decline of Forex reserves, Forex dealers are of the opinion that the rise is mainly as a result of alterations in the appraisal of Forex reserves held in other world currencies like the pound, euro, and Japanese yen.

Forex market in India is vigorously going to leverage on the present fintech revolution to develop fresh opportunities to boost trader’s experience. Stimulated by the market’s developments in 2017, 2018 will witness innovations to move the market forward. The upcoming trends will increase market awareness, trader’s satisfaction, and a more trusted Forex ecosystem.

Impact of technological innovations on the Forex market

The arrivals of new smartphone technologies will make it possible to execute trades on the go which will in-turn boost the trade volume. The creation of world class applications with many exclusive features such as:

  • Currency alerts,
  • Management of online trade risk
  • Easy accessibility of research results
  • Instant updates
  • price verifications
  • Real-time audits that assist traders to make quick transactions and minimize their cost and;
  • the development of virtual customer assistants to boost profit and customer services.

Disruptive technologies and the Forex Market

The new trends in the use of disruptive technologies like Artificial Intelligence (AI), machine learning, the blockchain, cloud and much more will potentially lead to the transformation of the Forex market. It will lead to a shift from that conventional algorithm based systems of the sector to advanced techniques. These technologies will generate efficient systems and processes to routinely study, predict and make adjustments which make trading platforms more functional, seamless and result-oriented for traders use.

Development of efficient security structure

The rise in the use of online trading platforms and trading devices will lead to increasing demand for customizable security features and solutions. Smart intelligence, innovative apps and will make IoT trading platforms more secure and boost the trust of customers.

Robust technologically empowered platform

2018 will also experience an increasing degree of vibrant and improved Forex trading network featuring a lot of contemporary practices, real-time solutions and enhanced provision of customer services. The Forex market in India will come out in 2018 with improved efficiency, reliability and enhanced security because of innovations in disruptive technologies.

Conclusion: Indian Forex market and digital mainstream movement

With digital innovations moving mainstream, Forex trading businesses will significantly adjust their practices to move in line with the conventional methods in IoT, analytics, customer services, and data systems to realize their goal of developing a perfect online trading platform. These trends will give rise to an enhanced Forex market, trading excellence and profitability.

3 Warning: These 5 Mistakes will destroy your content marketing

With the increase in the social presence of the people, digital marketing is gaining popularity. Business men are taking up content marketing as their major marketing technique because it is one of the effective and easy ways of promoting products and services. You need to decide a better strategy for content marketing for making it a great success. For quality content you can hire content writer in India for posting your content on the regular basis.
There are various mistakes which can destroy your content marketing campaign. Some of the major mistakes to avoid are listed below –
Lack of Quality content
Many a times businessmen focus on the format of the content, platform via which they are promoting, posting etc. and do not consider the quality of the content. Quality content is the key factor for the success of content marketing as in case of poor quality content you won’t get repeat customers and your visitors will also not turn into customers. It is advisable to hire content writers for top notch quality.
Not understanding the role of social media
For the success of your content marketing campaign you also need to promote your content on various social media sites. The more you will promote your content on the social media, more will the audience you will be able to reach. It is to be noted that social media is the platform where mass socialize, hangout etc. thus effective promotion helps you to get more and more traffic. Not understanding the role of social media can destroy your content marketing campaign.
Addressing general audience
One of the major mistakes in content marketing is not defining the targeted audience. Addressing general audience means you are not focusing on your prospective audience and thus your content will not be much focused. If you are stepping forward to undertake content marketing, then as an initial step you must decide your targeted audience. Focused content will appeal to the targeted group and will help you to generate a good lead.
Continuous post
Regular posting is very important to keep the visitors reminded about your brand, product and the services. In case you fail to post on regular basis your content marketing campaign may reap the expected result.
Not analyzing the result of content marketing
You must analyze the impact of your marketing campaign in order to know your drawback points as well as the expectations of your customers. Many people do not analyze the impact and thus fail to take steps in the right direction. In addition you must also consider the reviews of your visitors, as they are ultimate user of the content. You must leave an option for the visitors to write their reviews.

Franchising and Business Opportunities

In recent times, franchising has evolved as one of the most promising and popular business options, among both high and low investor groups. Franchising is a process where a person, known as the franchisee, enters into a legal agreement with the franchisor, who is the owner of a business brand, to sell the products/services of the particular brand under its trademark. The franchisee has to make an investment in order to achieve this legal right over the products/services as well as a professional training and support from the franchisor.

Franchises are available in almost all business sectors, which enable one to choose a business that best suits his needs, passion, competence and investment capacities. If you are tired of making money for others and dream of running an organization of your own, you must consider and evaluate the business opportunities available in franchising. For this, you must first be aware of the various types of businesses that offer franchises.

• Food: The business that never lacks demand is food. People are always in search of good, high-quality food. Food franchises are available from various reputed brands like KFC, Subway, and The Taco Maker Inc etc.

• Beauty salon and Spa: Another business that is always in demand is that of beauty centres. In today’s time, when people are getting more and more style conscious, looking beautiful is becoming a necessity for people coming from almost all social backgrounds. Several beauty salons franchises are available like Lotus Professional Salon, Lakme Salon, Juice Salon etc.

• Apparel and Shoes: In a civilized society, people cannot do without these necessities. And brand names attract people specially. In a fashion conscious society people love to flaunt branded commodities. Some of the apparel brands that offer franchises are Van Huesen, Monte Carlo fashions Ltd., Nautical etc. And for shoes there are Nike, Reebok, Puma etc.

• Educational institutions: Several Montessori and pre-schools like Kidzee, ABC Montessori etc. offer franchises. If you are passionate about education and love spending time with children, this is the best option for you. Franchises are available from various management institutions as well.

• Cleaning services: Cleaning franchises include various cleaning services such as commercial cleaning, carpet cleaning, dry-cleaning etc.

• Consultancy firms: A consultancy firm is where you get professional advice on a particular field from a person having an extensive knowledge in that field. Various kinds of consultants are available namely legal consultants, HR consultants, strategy consultants, marketing consultants, public relations consultants etc. You can opt for any of these consultancy franchises.

• Home based franchises: Home based franchises that include beauty products, cleaning services, travel planning etc are best suited for housewives, students and retired people. It provides the convenience of working from your home at your own scheduled time.

Apart from these significant business sectors, hundreds of others are available like franchises from fitness centers, pet supplies, jewelry, bookstores, automotive, insurance, mail and courier services and so on. Choose from this wide range of options based on your interest and convenience, and make use of these existing business opportunities.

How to Choose the Right Franchise Opportunities

If you want to be a boss of your own business but are confused on how to achieve it, then franchising can be a lucrative choice. While looking for any franchise opportunities you should screen those options that are more likely to give you good returns and profit. There are franchises that are geographically specific. So you can start with those franchises that are suited to your area’s market conditions. Firstly, a proper market research is a must before purchasing any franchise. Look for answers to your specific questions. Is there any demand for the product or service of the franchise you are interested in? Will the franchise make enough profit? Secondly, you should go for only those franchises that are of interest to you. If your interest is in restaurants then it’s an unwise decision to go for any franchise that deals with some other service or product.

It is very much possible that a market is saturated with a particular type of franchise. So before signing any deal, make sure that there is ample opportunity for the franchise you choose to grow. An outstanding profit record in past of a franchise is not enough to confirm that it will be a huge hit in future as well. Once the market is saturated, a very profitable business can turn into an unprofitable entity in no time.

The franchise agreement is of utmost importance and must not be handled in a hurry. Many times in excitement people neglect the crucial terms mentioned in the agreement and have to face problems in future. So make sure that you are thorough with the entire agreement. Commonly people misunderstand the franchise cost to be the only payment to be made to the franchiser. It must be noted that the franchisee has to pay a specific amount i.e. a loyalty annually or monthly to the franchiser as mentioned in the agreement. You can also consult a franchise lawyer who can verify all the details of the agreement and ensure that all your rights are protected and the deal is a profitable one for you.

Other factors that must be considered while purchasing any franchise are the training programs and the support from the franchiser. There are people who are just interested in the money and once the transaction is successful, they provide negligible support to the franchisee. You must be aware of such franchisers and make a decent deal.

How to Create A Career Plan That Really Works

If you are a recent college graduate, or if you are looking to make a career transition, the most effective way to proceed is by creating a career plan. Rather than formulating an idea in your head, write it out and keep a copy readily available to check your progress or to make adjustments along the way. The following tips can help you develop a logical plan for pursuing your career goals.

Target your dream job.

Decide what you want to do for the rest of your life. The ideal position may morph over time. For example, you could begin your career as a general practice nurse and eventually specialize to become a nurse anesthetist. Choose a career area, field, or industry where you would like to focus your professional efforts.

Inventory your credentials.

Take stock of your achievements so far. Include college degrees, certifications and licenses, extended learning, meritorious service as an employee or volunteer, and job skills mastered to date. You may be able to see patterns that will help you recognize your interests and strengths. There’s a good chance you would likely excel in a career that utilizes those qualities.

Acknowledge any weaknesses.

Conversely, note any lacks or weaknesses in your professional development to date. For example, if you would like to work as a foreign language interpreter but have not yet mastered any languages, you will have to address that need.

Set specific goals.

Instead of writing that you want to have a career position within six months, for example, indicate which career field interests you, and what type of position you would like to have. List steps you will take to reach your goal, such as applying for twenty jobs each week, posting a job-related blog on social media, or volunteering in your chosen career field to learn new skills and meet relevant professionals.

Establish a timeline.

Your timeline should be based on weekly and monthly career-oriented activities, not just long-term goals. For example, you could tweet or blog three days weekly about an area of expertise, or you could apply for ten jobs a week. You can also join a business group and attend monthly luncheons. You might plan to contribute an article to a trade publication every three months. Make good use of your skill set to set and meet career objectives.

Identify related needs.

Be realistic about monetary or time-related needs to address so that you can meet your goals. If you join a local business group, you might have to buy a professional outfit to wear. Blogging or applying to jobs weekly might require ten hours or more of your time. In addition, consider other reasonable needs that can help you meet your goals, such as seeking out a mentor or hiring a career coach for a few sessions.


The important thing is to keep working at your job goals. You may get frustrated or prospects may appear slim, but don’t give up. Success might be just around the corner when you send out that next batch of applications or schedule another interview