In terms of SEO and social marketing, 2015 was an interesting year. From the increasing role of local digital search assistants, 2016 promises to be another great year. Social media and search engine optimization are constantly evolving with many changes in market and consumer behavior. But for you to succeed, it’s important to use the most recent and effective strategies and internalize these changes. Here is how social media is helping SEO in 2016.
They have enabled direct selling
Different social media platforms have enabled advertisers to sell to their clients directly on platforms much as Pinterest, Facebook and among others. In fact, they have come up with a new feature called Buy Now. This is one of the best opportunities to not only reach your target market but also to increase conversions. Additionally, social media fans can now buy things without even leaving the platform. Given the number of sites that have embraced this, more are likely to follow suit in 2016. It is believed that buy buttons will be the main advertising campaign tool.
Social media rank high in such engines
Some say that there is a connection between SEO and Social Media in the search engine these days. Although there are other ways you can gain visibility from search engines using your social media profiles.
Your profile definitely affects the content of your search results. If you look at most search results you will find that social media are among the top. For instance, if you search the name of a company, the first thing that will appear is there Instagram of Pinterest profiles. This is because they feel more personal than the WebPages. More so, you are likely to click on the social media just the way you would website page.
Improvements in apps functionality
If you are been keen you may have noticed that mobile apps have come from very far. It’s very interesting just how much you can achieve without leaving the app. Besides, programmers are still coming up with new functionalities and innovations to these apps. For example, a platform such as Facebook has introduced unique features such as automatic video and instant articles. More so, Canvas.Facebook.com is also making a debut to the market. Other platforms such as twitter and Instagram have also followed suit promising to offer a lot of things in 2016.
Due to these improvements and good SEO, conversion rates have greatly improved.
Social Media are playing a great role
Although Google has said that social media doesn’t currently impact on search engines, they have shown no sign of becoming less important in a person’s online presence anytime soon. Also, guest blogging and link building have become less reliable strategies hence search engines would begin to look for other signals of value. In fact, smart brands will start to build their authority in key social media platforms while creating their SEO strategies.
These trends are likely to dominate the search engine and social media landscape over the course of the year. As a matter of fact, it’s expected that leading platforms search as Google, Facebook, Twitter among others will be releasing new features, one after the other in future. While improving the overall experience of the users.