In an era of digitised media and marketing practices, many companies are still relying on creating unique physical representations of their business names and services. Small and big businesses alike are still researching and investing heavily in print services in order to get their names and products out to the public. Whether it’s on a brochure, a poster, or a t-shirt, having a physical advertising method ensures that customers will see and therefore consider your business.
Print marketing is far from dead, and while many consider the Internet to be dominating this side of the ad business, that is simply not true. In fact, print marketing has embraced the new technology brought about by the Internet and has incorporated it into its business practices, manifesting itself into popular online printing service sites.
Expanding Beyond the Norm
In order to compete and stay relevant in the digital era, printing businesses have had to grow beyond just paper printing. With the affordability of home printers and increasing options print from home options, this specific portion of their business is dwindling. In order to compensate for the surge in home printing, many companies began to offer different types of printing services to their customers. Online printing services began to offer businesses more options, allowing them to put their logos on nearly anything. These options used to be limited to writing utensils, clothing, magnets, and stickers, but now other more unique items can be created online, such as shot glasses, beer mugs, mouse pads, and license plate holders, just to name a few. These items are important to printing businesses because they offer a brand of advertising that appears more like a practical gift than a business proposition. In fact, when striking a business deal, many companies put together a cornucopia of these items – all with their company name appearing – as a way of thanking their business partner for a deal well done, while at the same time promoting their name.
Internet ads and pop-ups have admittedly grown over the years, but through that growth their value has diminished. Many potential customers get so upset about the overload of ads they are bombarded with when visiting a website that they end up leaving the site altogether. Also, the use of sending advertising through e-mail has become so commonplace that many simply ignore the e-mail because they have received so many that it to them is mere spam. In addition, many e-mail services sift through these irritating ads and discard them in a spam folder that hardly anybody ever sifts through.
Making the effort to promote a business requires using varied methods, and Internet ads are definitely a way to diversify. Yet many businesses continue to use business cards, leaflets, flyers, and brochures to promote their services. Often these are sent through the mail to potential customers. Though many consider this type of mail to be “junk mail,” it is still an opportune and productive avenue for businesses to promote themselves. The reason for this is because of the possibility of originality. People will always stop and read something that catches their eye. What makes this different and more valuable than Internet ads is that when people are surfing the web they usually have a goal in mind, and if an ad pops up, it is usually clicked out of immediately. The same goes for e-mail as well. People do not want to be bogged down when on the Internet and the convenience of being able to click right out of ads almost defeats the purpose of investing in them. On the other hand, when people check their physical mail they take the time to look over everything because it is either part of their routine or simply because it is already in their hand, and if something happens to catch their eye, they will be interested in it, thus making the ad effective.
Perhaps the most important reason online printing services have continued to be a relevant part of businesses advertising strategies is that they are able to recognise and incorporate new media and trends into their products. The most important of these is linking a business to their website through the use of a QR code. A QR code is an ingenious way for a company to promote themselves by adding a unique sequence of dots and lines that can be scanned by smartphones, which then send the customer directly to their website. Whether on a poster or flyer in the middle of a public area, or sent to a person directly through the mail, QR codes are an easy and effective way for potential customers to access a company’s website without having to type anything into a web browser.
Professional Support and Services
Online print marketing services, especially those dedicated to helping small businesses thrive, often provide expert help and advice to make a business stand out from the crowd. These companies have sophisticated websites with multitudes of templates and images from which to choose. This drastically cuts down the amount of work needed to put together effective print marketing products. Also, not only do you have the choice of using any one of the companies’ preloaded templates, but you can also upload your own and use their design tools to professionally develop your own unique product. The options on these websites are endless and, more often than not, the printing will be affordable and the shipping fast and reliable. Expert guides to help first-time users are also readily available, making the process easy and stress-free.
Print marketing businesses are thriving in the digital age because they have adapted to technology and trends and have made great use of them. By allowing businesses the options and tools to easily create a diverse range of marketing products quickly and professionally, it is fair to say that online printing services have a bright future.